FROM EVENT TO EXPERIENCE: Turn Your Time at Barrett-Jackson into a VIP Adventure

Credit: Original article published by Barrett-Jackson.

No question: a Barrett-Jackson auction is an event to remember, whether you’re a first-timer or a seasoned veteran. So much more than just automobile auctions or car shows, The World’s Greatest Collector Car Auctions are events that celebrate every aspect of the automotive lifestyle.

For those looking to up their game – or treat that someone special to a trip of a lifetime – it’s time to roll out the red carpet and become part of Barrett-Jackson’s VIP Experiences.

As the official VIP hospitality partner of Barrett-Jackson, On Location’s immersive Barrett-Jackson VIP Experiences invite you to join the action on the auction block, enjoy premium amenities and connect with like-minded car enthusiasts like never before.

At the upcoming Palm Beach Auction, April 13-15, 2023, guests can choose from two special experiences sure to create memories that will last forever. The first option provides access to the Luxury Lounge located directly across from the auction stage. It is a private suite with gourmet food and cocktails that provides a truly elevated view of the auction with access to a dedicated Bidder’s Assistant. Guests will receive a bidder badge (with approved application) to put them right in the heart of the action in the auction arena, and will enjoy a wealth of interactive experiences that include an Opening Night Party invitation (the hottest ticket in town), a VIP “Behind-the-Block” tour (including a photo), invitations for a VIP-only Block Talk and a Cars & Conversation with Barrett-Jackson experts, daily credentialed access (including to exclusive areas of the auction), and a VIP merchandise card to spend at the event to commemorate your experience with official Barrett-Jackson apparel and gifts.

For those really looking to take their time at Barrett-Jackson to the next level, entry is made available for guests seeking the pinnacle of access, an ultra-premium experience from the personal skybox of Barrett-Jackson Chairman and CEO Craig Jackson. Open at 8:00 a.m. Thursday through Saturday, and in addition to the special seating in the owner’s skybox and amenities included in the Luxury Lounge Experience, this premium selection also includes a ride across the block in an auction vehicle during the collector car auction.

Treat yourself with unsurpassed access to The World’s Greatest Collector Car Auctions with On Location and really experience Barrett-Jackson this year! To get started, visit and click on “VIP.”