The 50th anniversary of Barrett-Jackson’s flagship Scottsdale auction kicked off Saturday, January 22, with an abundance of fun activities and experiences as part of QT Family Day. Automotive fans of all ages streamed through the gates to enjoy all the event has to offer.
The excitement began as more than 20 VIPs (Very Important Passengers) and their families arrived for some “supercar therapy” as part of Barrett-Jackson’s partnership with the Driven Project. The VIPs, all children battling serious illnesses and life challenges, were treated to a police-escorted supercar adventure around WestWorld and then through the auction site, riding in Lamborghinis, Ferraris and McLarens. The trip concluded at the world-famous Barrett-Jackson auction block, where each child received a hero’s welcome as his or her car crossed the block.
A visit by members of PHXDriven, The Supercar Club of Arizona, brought an additional group of stunning supercars to WestWorld to add to the celebration.
The action moved indoors for the 50th Anniversary Opening Ceremonies and ribbon cutting. Scottsdale Mayor David Ortega joined Barrett-Jackson Chairman and CEO Craig Jackson on the auction block to announce the official proclamation of the entire month of January 2022 as “official Barrett-Jackson month.”
“We’re celebrating the 50th year of our Scottsdale auction with all of January dedicated to Barrett-Jackson,” said Jackson to an enthusiastic audience. “Barrett-Jackson has always been committed to the community, and Family Day is a big part of what we’re about.”
Craig also welcomed Andy Price, CEO of the Boy Scouts of America Grand Canyon Council, to the auction block and presented the organization with a check for $26,000 to help advance to Scouting program. The Scouts, community partners and Barrett-Jackson worked together on various projects to raise these funds.
Steven G. Zylstra, CEO of AZ SciTech Institute, then addressed the auction-goers to announce the opening day of Pennzoil STEMfest. Approximately 25 groups are on-site through Sunday, January 23, in the South Showcase Pavilion offering kids an array of STEM learning games, robotics, computer science skills, solar powered activities and more.
Following the Opening Ceremonies, Craig Jackson and Barrett-Jackson President Steve Davis joined a group of Boy Scouts for the Pinewood Derby, one of the most popular Scouting events for the past 50 years, and Barrett-Jackson was also host to more than 100 Scouts as they worked toward achieving their automotive merit badges. All Scouts who attended today’s events received a special Barrett-Jackson patch.
There was no shortage of activities for guests to enjoy throughout the day, including BMX Team exhibitions, sponsored by Monster; thrill rides by Dodge and Toyota; live music; indoor and outdoor dining; hundreds of sponsor and exhibitor displays; and, of course, the opportunity to view the nearly 2,000 auction vehicles and one of the finest collections of automobilia to ever cross the block.
A highlight of the afternoon was the parade across the auction block and viewing of dozens of contenders for the coveted Barrett-Jackson Cup, presented by eBay Motors and sponsored by Summit Racing Equipment, Meguiar’s, Snap-On and AutoHunter. Rick DeBruhl, part of Barrett-Jackson’s on-air talent team announced these incredible builds, which showcase the talent and craftmanship of custom car and truck builders from across the country. Esteemed judges, custom builders Bobby Alloway and Troy Trepanier, had the difficult challenge of narrowing the group of ultimate vehicles down to the Top 5, from which two winners will be chosen.
The Barrett-Jackson Cup offers all fans a chance to pick their favorite of the Top 5 contenders. You can cast your vote for the “People’s Choice” award at BarrettJacksonCup.com. The winner will be announced Saturday, January 29, along with the winner of the prestigious Ultimate Best in Show.
All of us at Barrett-Jackson look forward to sharing the excitement and enthusiasm that the coming week will bring. Enjoy the gallery below.