Lamborghini sold more cars than ever in 2021

Credit: Original article published by LamboCars News.

While there might be a supply issue for many parts in 2021 due to the global pandemic everybody is suffering from, it seems Automobili Lamborghini SpA managed to avoid shortage during that period and managed to deliver a total of 8,405 cars made in Sant’Agata, an absolute record in numbers since the company was founded back in 1963, a figure the late Ferruccio Lamborghini could only dream about in the Sixties and Seventies, to put that in perspective, remember Lamborghini delivered just 297 cars in 2001, and that’s only two decades ago, back in 2011 this number was 1,602 … that’s about a 500% increase in just ten years time!

It goes without saying that the bulk part of that 8,405 number is taken up by the Super SUV, the Lamborghini Urus, which is due for her mid-life facelift any time now, we’ve already seen the spy shots a long time ago, so my guess is we’ll be getting an unveil later this year, but they still managed to supply a total of 5,021 Urus to customers (against 4,391 units in 2020), and that’s an insane number for sure.

Just look back at the numbers just five years ago, in 2016, when we just had the Aventador and the Huracán on the production lines, their yearly production was just 3,457 units, adding the Urus in 2017 caused these figures to double in a matter of years, that’s massive for a niche company like Automobili Lamborghini SpA.

But it was the introduction of the Lamborghini Huracán STO in 2021 that managed to increase the numbers on the V10 model considerably, no less than 2,586 Huracán were shipped out to their fortunate customers, not all of these were the top-of-the-line STO naturally, also the Huracán EVO and EVO RWD, both in coupe and spyder version, are among those numbers. Compared to 2,193 units in 2020, that’s an 18% increase which is impressive in this economic climate.

We all get it, the Huracán STO together with the two versions of the EVO will probably be the swansong of the Linea Huracán as the successor is already being developed as we speak, most likely they’ve already done extensive virtual testing of the new car, perfecting the new design and might even put together a drivetrain hiding underneath a test mule, but that’s been kept a secret for now, so no spy-shots of the Huracán successor yet.

And it might be the last V10 Lamborghini too, we already know the next generation of the Huracán will be a hybrid version, but it sure isn’t certain the V10 will be back in the new iteration of the entry-level Lamborghini, there is nothing to keep Lamborghini from going to a V8 or even a V6 together with a set of electric motors, as long as they can manage enough power to weight on the new car, using a smaller displacement engine, with fewer cylinders, will make the ICE package smaller, hence lighter, which can offset the additional weight imposed by the electric motor(s) and the required batteries, Lamborghini could easily come up with a V8 hybrid and still push 800hp, and with a low center of gravity, the result would be a great handling hybrid Bull for sure.

Last year Lamborghini managed to deliver a total of 846 Aventador, a number that slightly dropped for 2021 to just 798 units, but you have to keep in mind we are talking about a car that was unveiled back in 2011, a ten-year lifespan for a V12 flagship model is a feat in this day and age, but Lamborghini managed to keep updating the car from her original LP700-4 edition into some of the world’s most impressive value for money supercars.

Let’s be honest, in the price range of the Lamborghini Aventador, be it the original LP700-4, the more aggressive LP750-4 Superveloce, or the LP770-4 SVJ, there is nothing like it on the market, the supercar styling and atmosphere oozing from every angle of these V12 Bulls can only be superseded by hypercars that cost a multitude of an Aventador, and granted, the gearbox is old, the car is massive and unpractical, but there just is nothing out there that brings the sheer jaw-dropping experience on four wheels as an Aventador does in this price range.

But the Aventador era is coming to an end, with the final production of just 600 (350 coupes and 250 Roadster) of the Aventador LP770-4 Ultimae, the curtain is about to come down on the current V12 flagship model from Sant’Agata, and with that, the demise of the V12 ICE as the next model at the top of the list for Lamborghini will also be a hybrid, times have changed, and Lamborghini has to follow, but they did confirm the V12 will remain for their masterpiece.

Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini, has confirmed the Aventador successor will retain a V12 engine, but it will be a completely new development from the ground up, rumor has it the current Aventador V12 is at the end of the scales when it comes to power output, with 770hp at this time, it seems to be the maximum that can be derived from that base. So work has already been started to create a new V12 unit that will be built right from the start as a hybrid unit coupled to one or more electric motors, will it be a 6.5-liter V12 or smaller, and how much total power output we’ll be getting remains to be seen.

But back to the 2021 figures now, Lamborghini has a focus on three macro-regions, America, Asia Pacific, and EMEA, and for 2021 they managed double-digit growth in all three of those markets, up 14% in the first two and up 12% in Europe, the Middle East, and Africa. If you look at the overall percentage split between these three regions it seems they are very close to each other, with EMEA being the biggest market, followed by America and last but not least Asia Pacific. And it seems the latter might be on her way to overtake the other two markets, just check out the 55% increase for Mainland China, Hong Kong, and Macao!

Winkelmann added: “We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022 we’ll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards.”

And the official press release from Automobili Lamborghini SpA even states the entire production capacity for 2022 has been sold out already, if you look at the 2021 numbers, this means Lamborghini has an order book of about 8,000 cars right now, that’s amazing, and it shows the market for these Super SUV and supercars is still healthy right now. Most of the cars built in 2022 will be the Urus, but also the ones that were just introduced in 2021, like the Huracán STO, the Aventador Ultimae, and the new Countach LPI 800-4, the limited edition homage to the 50th anniversary of the 1971 Countach prototype, and it gets better, Winkelmann confirmed there will be four new products unveiled over the next 12 months!

And this is where things get interesting, four new models to be unveiled during 2022, and it doesn’t take a genius to figure out what two of those will be, let’s think about this for a second, production of the Aventador SVJ, the SVJ Roadster, the Sián, and the Sián Roadster is finished or will be wrapped up within a matter of days, the Aventador Ultimae is already being built as we speak, only 600 units of those, add the 112 Countach LPI 800-4 on top of that, and you don’t have enough numbers left to make it to 2023, so my guess is they will be converting the Linea Aventador at Sant’Agata for the successor, and while you won’t be seeing any customer cars yet, I’m sure the introduction of the V12 hybrid will happen in 2022, with first deliveries in early 2023, and that’s exactly what Winkelmann stated too: “More than €1.5 billion will be spent over the course of four years, in an epoch-defining investment that will see Lamborghini launch its first hybrid production model in 2023”.

The Lamborghini Urus facelift we’ve seen before … perhaps not a Hybrid initially?

The second unveil for 2022 will most likely be the Urus EVO, this Super SUV is five years old now, so it’s time for an update, a different design for the outside, possibly a power increase to keep up, and perhaps even the introduction of the long-awaited Urus Ibrido, the hybrid version, we all expected the new Lamborghini SUV to become their first production hybrid model, which might happen in 2022, but most likely not before 2023, the press release did mention that all Lamborghini models will be available as a hybrid by 2024.

But that leaves two more, and Winkelmann already confirmed an all-electric fourth model to the line-up, most likely a GT, either two-door or four-door like the Estoque concept, won’t happen until the second part of the decade, that beyond 2025 then, which will make it extremely unlikely to see this car in 2022 already, so what are we bound to see later this year? Could the spy shot we found earlier with the high-mounted exhaust be just another one-off bespoke order and not the test-mule for the Aventador successor … with Lamborghini you just never know, but I for one am very interested to see which four models Lamborghini will show is over the next 12 months.

The post Lamborghini sold more cars than ever in 2021 appeared first on LamboCARS.