Audi Grand Sphere to Digitally Debut Thursday, September 2

Credit: Original article published by QuattroDaily.

After the debut of the impressive Audi Sky Sphere, we’re very excited to see the next installment of Audi’s Sphere-based concept car lineup. Thankfully, we won’t have to wait very long. Tomorrow, Friday, September 2, the Audi Grand Sphere will make its digital debut, ahead of its live reveal on September 7, at the 2021 IAA motor show in Munich.

 

When the Audi Grand Sphere debuts, it will mark the beginning of a long journey to replace the Audi A8. According to Audi designers, they want the Grand Sphere to focus on interior luxury and maximum comfort. There will also likely be a large focus on autonomy, as the Grand Sphere is said to feature Level 4 autonomous driving, like all of Audi’s Sphere models.

 

The Audi Grand Sphere will be the precursor to the Project Artemis Landjet, which is the codename for whatever Audi replaces the A8 with. However, Audi’s head of design, Marc Lichte claimed that he didn’t want the Grand Sphere to just be an A8 successor. Instead, it’s going to be a complete rethink of how Audi does luxury cars. The brand is well aware of the near-impossibility of beating the Mercedes-Benz S-Class and all-electric EQS. So Audi wants to change things up a bit and offer an entirely new experience. It’s an exciting time to be an Audi fan.

 

Stay tuned for the digital reveal tomorrow, which will feature presentations from Audi’s head of  Sales and Marketing, Hildegard Wortmann, head of Audi Brand Henrik Wenders, and of course the head of design, Marc Lichte. However, if you want to catch the car in person, head over to Munich for the 2021 IAA. We’ll have boots on the ground in Munich to bring live photos and more on September 7, so stay tuned to get all of the Audi Grand Sphere info you need.

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