If there’s anything that owning a “project vehicle” has taught anyone, it’s that restoration work almost always ends up being much-more expensive than originally anticipated. And while it’s rewarding to be part of an extreme makeover, sometimes it means taking a loss when it comes time to part ways and offer that vehicle up to the collector marketplace.
Many classified listings these days include some variation of the phrase, “You can’t build it for what I’m asking.” And that statement rings painfully true in many cases.
A private seller on ClassicCars.com in Longview, Texas, is offering an 80-year-old custom Ford at a fraction of the investment that it took to restore. The Pick of the Day is a red 1941 Ford Super Deluxe two-door coupe complete with receipts totaling $100,000 and a selling price that is significantly lower.
“The price to build was right at $100k,” the listing states. “Invoices are available which will list all of the individual components plus the shop labor hours.”
The rebuilt Jasper flathead engine alone, now having accrued only a few hundred miles since installation, reflected an expenditure in excess of $10,000, according to the ad.
The 1941 Ford model lineup received a cosmetic rework with World War II right around the corner: A widened body took shape with more-integrated front fenders, and the headlights were repositioned forward.
Top-trim Super Deluxe models received additional chrome, leather seats and a wood-trimmed dashboard. This example came configured as such, demonstrated by the scripted logo on the nose, and the build took things even a few steps further with the addition of wide whitewall tires, a windshield visor, rear fender skirts, and abundant brightwork.
“Every aspect has been refurbished, replaced, or restored,” The seller continues. “The interior looks brand new with no rips or tears. The gas tank and fuel line are new, as is the oversized radiator to keep the flathead running cool in the Texas heat while blasting cold air through the A/C vents.”
The interior offers cozy appointments by way of a reupholstered cloth bench seat, a custom center console, and Ford-embroidered floor mats. A modern sound system and power windows round out the optioning for this high-trim coupe, and the seller states that the car is in optimal mechanical shape aside from cracking on the exhaust manifolds and an intermittent speedometer.
“This Ford is in great shape and should bring years of driving enjoyment to you and your family. Everywhere we go, the Ford gets thumbs up and tons of attention – instant celebrity status!” the ad concludes.
The seller is asking $35,500 or best offer for this coupe, which is a 64 percent discount off what it cost to build.
To view this listing on ClassicCars.com, see Pick of the Day.
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