McLaren Hires New Licensing Agency to Expand Collaborations

Credit: Original article published by Autofluence.

Co-branding can make or break an automaker, ask AMC about Levi’s edition interiors…It takes a keen eye to spot potential partnerships, so McLaren has hired a new licensing agency to expand collaborations. Cherry London delivered an enticing presentation, and their history of working with Jaguar, Land Rover, Visa, and Malibu rum is loaded with success. […]

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