Bugatti’s luxury junior fashion line coming to market

Credit: Original article published by Classic Cars Journal.

Bugatti has announced the addition of the Bugatti Junior collection to its lifestyle clothing and accessory shop. The clothing line is made in collaboration with Püttmann, a specialist in the children’s fashion industry.

“The new Bugatti Junior collection expresses the brand’s identity through key design and brand elements such as the Bugatti macaron emblem or the French tricolore branch,” according to a press release.

“The collection consists of 180 pieces and ranges from newborn and toddler for the ages 1 to 3 years as well as kids in the age group of 4 to 16 and accessories like base caps, both for boys and girls, with a small range of classic sporty girls styles.”

The Newborn collection items are made from Pima cotton and include matching accessories like baby blankets, nests, and diaper bags.

Throughout the collection, you’ll find Bugatti’s staple colors of red, black, white, and Bugatti blue. The silver foil and metallic colors on the clothing reference to Bugatti’s hyper sports cars.

“Overall the collection showcases three design orientations: a classic line in red, white and blue, a racing line with a focus on vehicle design and a high fashion line with a minimalist use of logos and colors,” Bugatti said.

The Bugatti Junior collection will be available from mid-December 2020 in Bugatti’s online shop, in Püttmann showrooms, and in select kid boutiques.

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