Neighborhood ice cream trucks popular again in England

Credit: Original article published by Classic Cars Journal.

The coronavirus pandemic apparently isn’t limiting the appeal of ice cream in Great Britain. To the point that Whitby Morrison, a company that specializes in converting vans into vehicles that roll through neighborhoods and arrive at concerts, fairs and festivals to sell ice cream, has just ordered 55 new Mercedes-Benz Sprinters so it can keep up with the demand.

Founded in 1962, Whitby Morrison prefers Mercedes vans for its conversions.

“Great Britain’s ice cream sellers are successfully taking on the COVID-19 pandemic: as the restrictions imposed on public life have led to a drastic reduction in sales at exhibitions, festivals and other similar events, they’ve started to revive an age-old tradition and have simply brought sales back to residential areas, just like 50 years ago,” Mercedes-Benz said in announcing the purchase.

“Our vehicles are synonymous with the highest quality and meet all of the individual requirements that our customers have,” said Ed Whitby, operations director for the conversion company. “The chassis must also meet our high standards, which is why we always recommend the Mercedes-Benz Sprinter. It is unbeatable in reliability, fuel efficiency and safety.” 

Mercedes noted that ice cream vendors also appreciate its 24-hour service program should anything go wrong with their vehicles.

According to the Mercedes news release, Whitby Morrison, based in Crewe, England, builds an average of 85 vehicles per year for customers in more than 60 countries. 

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