The 2021 Ford Bronco’s Build-and-Price Configurator is Now Live

One of my favorite pastimes is hopping into a car’s configurator and designing the car of my dreams. It’s exciting to feel like I’m actually designing my next car, but the price tag typically sobers me up. With the new 2021 Ford Bronco build-and-price configurator that just went live, the end result was surprising. This new configurator is a way for the more than 190,000 reservation holders to see what their dream Bronco would cost and look like. However, anyone with an internet connection and some extra time on their hands can configure their Bronco as well– like me. After picking out my favorite color for the 2-door Bronco Wildtrak Edition – Cactus Gray – and adding in a ton of options, I scrolled down to see the price. For the off-road ready Bronco you see in this article, the estimated price is just over $56,000. In my opinion, that’s an awesome price for what I’d consider my off-road dream ride. If you’d like to build your own Bronco and see how the price stacks up, click here.


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